If you are on Facebook, you are certainly not alone. More than 2 billion Facebook users log in on a monthly basis. That means nearly 30% of the world’s population is frequently checking in on FB. No doubt in the past, while you were sharing funny-cat, crazy-baby, or “look what […]
The Power of Pain
Let’s talk about human nature for a second. If I were to offer you a succulent, moist, still warm-from-the-oven piece of triple chocolate cake… …while simultaneously slamming my heel into your toes… …which one would you notice? Which one would you react to? And which one would you still be […]
Big Fish, Small Pond
Your target market must be small enough that the resources you’re able to commit will have a big impact. Imagine carrying the heaviest rock you can hold and dropping it into a small pond. The splash would be huge, loud and noticed by anyone around, and the ripples would cover […]
Using Customer Feedback Surveys
Collecting customer feedback can provide you with invaluable insight into the customer process. These are insights that you can assume or guess out on your own, and can go a long way toward shaping your business in a way that sets it up to be more successful in the future. […]
Is Online Marketing Your 7pm to 2am Job? How To Make A Full Transition
Often, people begin their online marketing efforts as a part time gig, with the transition of moving as soon as possible to fulltime self-employment. Unfortunately, as time goes on, far too many people find themselves exactly where they started out: Coming home from a necessary day job they don’t particularly […]
How To Land a Guest Blog Post and Increase Your Visibility
When people decide they want to start off blogging or creating any kind of content for their business, they’re likely to come across guest blogging as a strategy fairly quickly. Guest blogging involves getting a guest spot on someone else’s website and creating a blog post that not only relieves […]
Go Above And Beyond For Your Customers
When entrepreneurs and small businesses are starting out, they’re relying almost completely on the quality of their product and word of mouth. In the beginning, most people simply don’t have the monetary backing to bring in massive, scalable social media and search PPC campaigns. For some, this is discouraging. For […]
Facebook And Google Are Not Your Only Advertising Options
Marketers, we need to have a talk. For the past few years, the cost per click of Google Adwords, and now Facebook’s newsfeed ads and promoted posts, have been climbing. It makes sense that as platforms have become more and more known to marketers and the public in general, more […]
How To Create Content So Good It Goes Viral
Content marketing is nothing new, and while it’s going to evolve into new formats and platforms throughout 2016, as it always does, but it’s definitely not going anywhere. If anything, more and more people will jump on board, especially as more traditional ad formats continue to fall short or become […]
How To Create Content So Good It Goes Viral
Content marketing is nothing new, and while it’s going to evolve into new formats and platforms throughout 2016, as it always does, but it’s definitely not going anywhere. If anything, more and more people will jump on board, especially as more traditional ad formats continue to fall short or become […]