Your 2015 Holiday Content Marketing Checklist

Targeted content is key for success in internet marketing, and there’s no other time quite like the holiday season for creating time-targeted content. Consumers spend with reckless abandon during the holiday season, so if you aren’t creating content specifically geared towards this time frame, you’re seriously missing out on a […]

Are You Testing your Unique Selling Propositions Enough?

Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates. Unfortunately, many marketers overlook one of the most important adjustable aspects of their products, the unique selling propositions […]