Choosing From the 10 Facebook Ad Objectives – What Are the Different Ways to Advertise on Facebook?
Have you ever advertised on Facebook?
If so, you had to choose from the many options for marketing on the world’s largest social media website.
Do you want your ads showing up on news feeds? Should you set a daily or monthly budget?
What demographics should you target?
There are plenty of choices you need to make if you want to get your marketing message in front of the more than 2 billion people who regularly use Facebook.
Whether you decide to boost a post, advertise with video or keep your marketing efforts restricted to your business page, there are currently 10 different ad objectives Facebook offers.
Facebook asks you to reverse your traditional marketing mindset by thinking about your intended result first and then working backward towards the type of ad you are going to create. In early 2018, here are the 10 different objectives you can try to accomplish by advertising on Facebook (listed alphabetically).
Application Installs – Choose this option if you are trying to get prospects to download one of your business apps. This option allows you to choose between desktop or mobile applications.
Brand Awareness – This is a good option if your goal is to introduce your business to the world, and boost the number of people who understand what it is your business does.
Conversions – If you want someone to click on a link, purchase a product, or join your email list on your website, converting someone from tire-kicker to action-taker, choose Conversions in the Facebook ad objectives menu.
Engagement – This is the option you should choose if you want to get the FB world to like, share, or comment on a post or page.
Lead generation – If you are trying to turn prospects into eventual customers, you have to fill your sales funnel with leads.
Reach – This option exposes your marketing message to as many targeted prospects as possible.
Product catalog sales – This is a relatively new option, which allows you to build and display a catalog of your products and services.
Store visits – If you run a brick-and-mortar business, getting people in your front door is crucial to your success. This is the Facebook advertising option that allows you to do that.
Traffic – For a virtual business, traffic is everything. Choose this ad objective when you want to direct traffic to a specific webpage.
Video views – This objective is self-explanatory. It helps boost the number of views your video receives.
As the initial step for advertising on Facebook, you must choose from one of the 10 options just listed. These options are updated from time to time, and can always be accessed from the Facebook Ads Manager.
Once you decide on the business objective or goal you are trying to achieve, you are then taken through a simple to follow, step-by-step process that allows you to create your ad, set your budget, and start advertising.
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